'Average is over. If you just show up now for your job in an average way, that's not going to cut it anymore. James Reston, a famous columnist in the sixties and seventies, used to have my office, and he would come into work each day wondering what his seven competitors were going to write about. I come into work wondering about what my 70 million competitors are going to do,' said Tom Friedman, a columnist for the New York Times.
